In the digital marketing and content creation world, Alisha Boatswain stands out as a brilliant visionary. With a remarkable career that encompasses roles at prestigious companies such as Adidas and ASOS, Alisha has consistently pushed the boundaries of creativity and strategy.
As the Global Assistant Manager at Adidas, she drove the brand’s messaging and managed social media publishing for product launches and cultural moments. Her role as a writer at We Are Social allowed her to create trending copy and manage content for Adidas Women and Adidas Originals. Additionally, she gained hands-on experience as a Freelance Shoot Operations Assistant at ASOS and as a Junior Product Video Producer at YOOX Net-A-Porter, where she shot and edited digital footage for e-commerce. Alisha also worked as a Studio Production Assistant, managing product workflows and ensuring timely support for studio teams. Her earlier internship at Adidas provided foundational skills in influencer marketing, while her role as a Junior Videographer Assistant at Strrr TV honed her technical abilities in video production.
Her innovative approach to brand messaging and community engagement has transformed the way organizations connect with their audiences. From leading social media initiatives to developing compelling content, she has mastered the art of storytelling in the digital age. Alisha’s work has not only enhanced brand visibility but also fostered authentic conversations around products and cultural moments. A sought-after expert in the field, she understands the critical balance between traditional marketing principles and contemporary trends. Alisha’s strategic mindset, coupled with her passion for creativity, enables her to craft campaigns that resonate on multiple levels. As a result, her contributions have significantly influenced the marketing strategies of the brands she has worked with.
In this exclusive interview, New York Art Life sits down with Alisha Boatswain, a brilliant visionary in the realm of digital content creation. Alisha shares her insights on navigating the complexities of the industry and her innovative approaches to brand engagement and storytelling.
New York Art Life: Your career has taken you through several prestigious roles. Can you tell us about your experience as the Global Assistant Manager at Adidas?
Alisha Boatswain: Absolutely! My time at Adidas was incredibly enriching. As the Global Assistant Manager, I was responsible for leading the brand’s messaging and innovative strategies across all social media platforms. This role required me to enhance the brand’s digital presence and ensure that our messaging resonated with our audience. I managed social media publishing for product launches and cultural moments, which meant I had to stay on top of trends and ensure timely engagement. Collaborating with partners and agencies was also a significant part of the job. We developed content concepts that not only strengthened the brand’s online identity but also fostered community engagement. The experience taught me the importance of balancing creativity with strategic execution, and I loved every moment of it.
New York Art Life: That sounds like a challenging yet rewarding role. You also worked as a Writer at We Are Social for Adidas. What was that experience like?
Alisha Boatswain: Working as a Writer for Adidas at We Are Social was a fantastic opportunity. I managed social content for Adidas Women and Adidas Originals. I had to ensure that our messaging was on point and aligned with the brand’s values. Creating trending copy for publications was particularly exciting! It allowed me to tap into current trends and engage our audience in meaningful ways. I also coordinated with social and PR teams to maintain an up-to-date editorial calendar, which streamlined our content delivery and ensured we were always ahead of the game. And the collaborative environment? It fostered creativity and innovation.
New York Art Life: You have a diverse background in production as well. Can you share your experience as a Freelance Shoot Operations Assistant at ASOS?
Alisha Boatswain: Certainly! My time at ASOS as a Freelance Shoot Operations Assistant was important in honing my production skills. I assisted in the production of photo and video shoots. I had to ensure that everything ran smoothly and adhered to deadlines. Supporting the creative team was a highlight of this role. I learned a lot about the intricacies of visual content production, aligning it with ASOS’s branding and marketing strategies.
New York Art Life: You also worked as a Freelance Junior Product Video Producer at YOOX Net-A-Porter. What were your key responsibilities there?
Alisha Boatswain: At YOOX Net-A-Porter, I was responsible for shooting and editing digital footage for e-commerce. My main challenge was enhancing product visibility and driving sales potential. Collaboration was key, as always. I worked closely with photographers and retouches to ensure that the video quality matched branding guidelines and color accuracy. It was all about creating a smooth experience for the consumer. I gained invaluable skills in video production during my time there.
New York Art Life: You also served as a Studio Production Assistant at YOOX Net-A-Porter. How did that role contribute to your overall career development?
Alisha Boatswain: As a Studio Production Assistant, I managed product workflow within studio teams. What a fast-paced environment! This involved timely support to meet filming and editing deadlines.
Communicating with various teams ensured that the necessary products were prepared for shoots, facilitating efficient operations. I learned about the behind-the-scenes aspects of production and the importance of organization. Such a fun time, looking back.
New York Art Life: Your early experience includes an internship at Adidas. How did that shape your understanding of the industry?
Alisha Boatswain: What a dream! My internship at Adidas was, of course, a foundational experience. I supported the Entertainment, Influencer & Marketing team, pulling mood boards for influencer festival packages and organizing logistics for influencer outreach.
I’m very grateful for this role because it helped me understand the dynamics of collaborative marketing efforts. Also, I got to know the importance of influencer relationships in today’s digital landscape. I learned how to manage multiple tasks and prioritize effectively, skills that have served me well throughout my career. I will forever be thankful for this internship experience.
New York Art Life: You also worked as a Junior Videographer Assistant at Strrr TV. How did that role enhance your video production skills?
Alisha Boatswain: That role was incredibly hands-on. I operated the main interview cameras during shoots and assisted with sound and lighting setup. It was a great opportunity to gain practical experience in video production, which is invaluable in the digital content landscape. Working closely with the videographer allowed me to learn about the technical aspects of production while also understanding how to tell compelling stories through visuals. It was an exciting time that sparked my passion for video content.
New York Art Life: You’ve developed a diverse skill set in digital content creation. Can you elaborate on the skills you’ve acquired over the years?
Alisha Boatswain: Over the years, I’ve honed my skills in social media management, creative strategy, and content marketing. My technical abilities include a basic understanding of programming languages like HTML, CSS, and JavaScript. I’m also proficient in various software applications, including Adobe Premiere Pro, Final Cut Pro, and Adobe Lightroom. These skills have enhanced my ability to produce high-quality digital content that meets the demands of today’s marketing scene. I plan to learn more because I love learning!
New York Art Life: Looking back at your career, what advice would you give to those aspiring to enter the digital content field?
Alisha Boatswain: My advice would be to stay curious and embrace continuous learning because the digital landscape is constantly evolving. It’s crucial to stay ahead of trends. Networking is also essential. Building relationships with peers and mentors can open doors you never knew would open for you.
Additionally, don’t be afraid to take risks and experiment with new ideas! Creativity often comes from stepping outside your comfort zone. Finally, be adaptable and willing to adjust your strategies as the industry changes while also cultivating your unique voice, as authenticity can help you stand out in a crowded market. Most importantly, seek validation in yourself rather than any outside sources.
New York Art Life: As you continue your journey, what are your aspirations for the future?
Alisha Boatswain: I aspire to keep pushing the boundaries of digital content creation. I want to explore innovative ways to engage audiences and tell stories that resonate.I want to be a trendsetter. Some ideas of mine that everyone will get inspired from. Basically, I want to keep inspiring others through my work and contribute to the evolving scene of digital marketing.
Alisha Boatswain’s journey through the digital content scene shows her creativity, strategic thinking, and adaptability. As she continues to redefine possibilities in the marketing field, her insights and experiences serve as inspiration for aspiring professionals. With a balanced approach that respects tradition while embracing innovation, Alisha is positioned to be a leading voice in the future of digital content creation. We, in New York Art Life, are excited for what’s to come for Alisha Boatswain in the future.
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