AriZona Iced Tea has become a beloved staple in the beverage world, famed for its iconic 99-cent cans that have remained unchanged since their launch in 1992. This beloved price point, a rarity in today’s economy, reflects the brand’s commitment to affordability and community. In a delightful twist, Underground Overground Comedy, known for its creative and unconventional venues, is hosting two comedy shows on January 8 for just 99 cents. With drinks included, this event promises to deliver both laughs and nostalgia.
Underground Overground Comedy has gained a reputation for staging performances in unexpected places—think Katz’s Deli, laundromats, and even barbershops. The lineup for these shows is a well-guarded secret, adding an element of surprise and excitement. Past performers have included heavyweights like Roy Wood Jr., Mark Normand, and Jessica Kirson, making this an event not to be missed.
AriZona Iced Tea Behind the Scenes
The brains behind this innovative partnership, David Levine and Ethan Mansoor, share a deep-rooted history with both New York City and AriZona Iced Tea. Inspired by AriZona’s CEO Don Vultaggio’s viral interview discussing the brand’s steadfast pricing, Levine and Mansoor envisioned a way to give back to the community. As Levine expressed in an interview with Time Out New York, this initiative allows them to pay tribute to their favorite drink while creating an unforgettable experience for fans.
Through a connection, they pitched their idea to AriZona’s team and secured a partnership that reflects both brands’ values. The venue, ReShop in SoHo, has also played a crucial role in making this event accessible, offering a special deal to host the shows. This collaboration not only highlights the creativity of Underground Overground but also showcases AriZona’s commitment to its community.
A Comedy Show Like No Other
Offering a comedy show at such an accessible price is a rarity in New York City, where entertainment costs can be daunting. Levine and Mansoor hope this event will serve as a beacon of joy in a city where opportunities for affordable fun are dwindling. “In NYC, it’s becoming more rare to find these opportunities,” Levine noted, emphasizing their desire to create memorable moments for their loyal audience.
In addition to the laughter, attendees can look forward to AriZona-themed drinks and exclusive merchandise available for just $9.99. The combination of comedy, nostalgia, and community spirit makes this event a perfect representation of New York’s vibrant culture.
New York’s Essence in Every Sip and Laugh
This partnership between AriZona Iced Tea and Underground Overground Comedy captures the essence of New York City—innovation, creativity, and a commitment to community. In a city known for its hustle and bustle, this 99-cent comedy show serves as a reminder that joy can be found in the simplest of experiences. As residents and visitors gather for laughter, nostalgia, and affordable fun, they are reminded that New York City’s spirit thrives in every shared moment.
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